What I do
I'm a design leader who loves keeping things simple and focusing on what users really need. I’m all about quality work and being open and honest with my team. I enjoy diving deep into topics, especially AI, which has been a fun rabbit hole for me.
At work, I try to be the same person I am at home—that’s my main principle.
When I’m not working, you’ll find me hanging out with my wife and two kids, usually in the countryside, far from the city buzz.
Recently, I started taking guitar lessons and picked up an SG guitar because Angus Young was my rock star idol back in the day.
Work experience
Freenow
Director, User Experience
Freenow is a mobility-as-a-service provider headquartered in Hamburg, Germany, now a division of Lyft. It operates a mobile app that allows users to book various transportation options such as taxis, private hire vehicles, and micromobility services including e-scooters, e-bikes, e-mopeds, and carsharing across more than 150 cities in nine European countries.
I lead product design, content design and UX research across the board working with internal and external teams. Only in 2025 we refreshed our brand and apps, designed and launched a new product for taxi dispatchers and launched several high impact features for riders and drivers.
2024 — Now
Adevinta
Head, User Experience
Adevinta is a leading online classifieds group specializing in digital marketplaces, with a strong presence in Spain where it operates major platforms such as Fotocasa (real estate), Habitaclia (real estate), InfoJobs (employment), Coches.net and Motos.net (vehicles), and Milanuncios (second-hand goods). Adevinta Spain has its headquarters in Barcelona, with over 1,200 employees, and operates six major marketplaces serving millions of users monthly. Globally, Adevinta operates in 14 countries with a total of about 5,700 employees worldwide.
I led product design and UX research for Real Estate brands (Fotocasa, Habitaclia, and others). While I was there I led teams that shipped from 0 to 1 a B2B real estate platform, a new collaborative search tool and several other feature redesigns.
2018 — 2024
eDreams
Team leader, User Experience
Founded in 2000, eDreams is one of Europe's largest online travel agencies and has a significant global presence with services including a mobile app that allows users to manage reservations, check-in, and get real-time flight updates.
I started as an IC but then transitioned to management. I was the first designer to join the mobile team and shipped the very first version of the mobile website and apps for eDreams and was part of the the first multi-brand design system workgroup.
2012 — 2018
What I do
I'm a design leader who loves keeping things simple and focusing on what users really need. I’m all about quality work and being open and honest with my team. I enjoy diving deep into topics, especially AI, which has been a fun rabbit hole for me. At work, I try to be the same person I am at home—that’s my main principle.
When I’m not working, you’ll find me hanging out with my wife and two kids, usually in the countryside, far from the city buzz.
Recently, I started taking guitar lessons and picked up an SG guitar because Angus Young was my rock star idol back in the day.
Work experience
Freenow
Director, User Experience
Freenow is a mobility-as-a-service provider headquartered in Hamburg, Germany, now a division of Lyft. It operates a mobile app that allows users to book various transportation options such as taxis, private hire vehicles, and micromobility services including e-scooters, e-bikes, e-mopeds, and carsharing across more than 150 cities in nine European countries.
I lead product design, content design and UX research across the board working with internal and external teams. Only in 2025 we refreshed our brand and apps, designed and launched a new product for taxi dispatchers and launched several high impact features for riders and drivers.
2024 — Now
Adevinta
Head, User Experience
Adevinta is a leading online classifieds group specializing in digital marketplaces, with a strong presence in Spain where it operates major platforms such as Fotocasa (real estate), Habitaclia (real estate), InfoJobs (employment), Coches.net and Motos.net (vehicles), and Milanuncios (second-hand goods). Adevinta Spain has its headquarters in Barcelona, with over 1,200 employees, and operates six major marketplaces serving millions of users monthly. Globally, Adevinta operates in 14 countries with a total of about 5,700 employees worldwide.
I led product design and UX research for Real Estate brands (Fotocasa, Habitaclia, and others). While I was there I led teams that shipped from 0 to 1 a B2B real estate platform, a new collaborative search tool and several other feature redesigns.
2018 — 2024
eDreams
Team leader, User Experience
Founded in 2000, eDreams is one of Europe's largest online travel agencies and has a significant global presence with services including a mobile app that allows users to manage reservations, check-in, and get real-time flight updates.
I started as an IC but then transitioned to management. I was the first designer to join the mobile team and shipped the very first version of the mobile website and apps for eDreams and was part of the the first multi-brand design system workgroup.
2012 — 2018
What I do
I'm a design leader who loves keeping things simple and focusing on what users really need. I’m all about quality work and being open and honest with my team. I enjoy diving deep into topics, especially AI, which has been a fun rabbit hole for me. At work, I try to be the same person I am at home—that’s my main principle.
When I’m not working, you’ll find me hanging out with my wife and two kids, usually in the countryside, far from the city buzz.
Recently, I started taking guitar lessons and picked up an SG guitar because Angus Young was my rock star idol back in the day.
Work experience
Freenow
Director, User Experience
Freenow is a mobility-as-a-service provider headquartered in Hamburg, Germany, now a division of Lyft. It operates a mobile app that allows users to book various transportation options such as taxis, private hire vehicles, and micromobility services including e-scooters, e-bikes, e-mopeds, and carsharing across more than 150 cities in nine European countries.
I lead product design, content design and UX research across the board working with internal and external teams. Only in 2025 we refreshed our brand and apps, designed and launched a new product for taxi dispatchers and launched several high impact features for riders and drivers.
2024 — Now
Adevinta
Head, User Experience
Adevinta is a leading online classifieds group specializing in digital marketplaces, with a strong presence in Spain where it operates major platforms such as Fotocasa (real estate), Habitaclia (real estate), InfoJobs (employment), Coches.net and Motos.net (vehicles), and Milanuncios (second-hand goods). Adevinta Spain has its headquarters in Barcelona, with over 1,200 employees, and operates six major marketplaces serving millions of users monthly. Globally, Adevinta operates in 14 countries with a total of about 5,700 employees worldwide.
I led product design and UX research for Real Estate brands (Fotocasa, Habitaclia, and others). While I was there I led teams that shipped from 0 to 1 a B2B real estate platform, a new collaborative search tool and several other feature redesigns.
2018 — 2024
eDreams
Team leader, User Experience
Founded in 2000, eDreams is one of Europe's largest online travel agencies and has a significant global presence with services including a mobile app that allows users to manage reservations, check-in, and get real-time flight updates.
I started as an IC but then transitioned to management. I was the first designer to join the mobile team and shipped the very first version of the mobile website and apps for eDreams and was part of the the first multi-brand design system workgroup.
2012 — 2018