Hey there,

I’m Alvar, a hands-on design leader based in Barcelona. I build design teams that drive business results.

I have over a decade of experience working on globally scaled products as well as taking products from zero to one

work

How we launched a brand redesign in no time (and survived)

Freenow — Design leadership
work

A story of an unborn brand and product redesign of Spain’s second largest real estate marketplace

Fotocasa — Design leadership
coming_soon

Under request

work

A secret tale of how we redesigned Freenow’s homescreen

Freenow — Design leadership
work

A fleet taxonomy and interaction design challenge

Freenow — Design leadership
work

How I vibe-coded a Figma plug-in in under 2h

Personal project — AI
work

Redefining growth: How we built a new design and writing career ladder

Freenow — Design leadership
work

A framework to deal with UX Debt from the trenches

Freenow — Design leadership
work

Defining a UX team strategy in uneasy times

Freenow — Design leadership

Hey there, I’m Alvar, a hands-on design leader based in Barcelona.

I build design teams that drive business results.

I have over a decade of experience working on globally scaled products as well as taking products from zero to one

work

How we launched a brand redesign in no time (and survived)

Freenow — Design leadership
work

A story of an unborn brand and product redesign of Spain’s second largest real estate marketplace

Fotocasa — Design leadership
work

A secret tale of how we redesigned Freenow’s homescreen

Freenow — Design leadership
work

A fleet taxonomy and interaction design challenge

Freenow — Design leadership
work

How I vibe-coded a Figma plug-in in under 2h

Personal project — AI
work

Redefining growth: How we built a new design and writing career ladder

Freenow — Design leadership
work

A framework to deal with UX Debt from the trenches

Freenow — Design leadership
work

Defining a UX team strategy in uneasy times

Freenow — Design leadership

Hey there, I’m Alvar, a hands-on design leader based in Barcelona.

I build design teams that drive business results.

I have over a decade of experience working on globally scaled products as well as taking products from zero to one

work

How we launched a brand redesign in no time (and survived)

Freenow — Design leadership
work

A story of an unborn brand and product redesign of Spain’s second largest real estate marketplace

Fotocasa — Design leadership
coming_soon

Under request

work

A secret tale of how we redesigned Freenow’s homescreen

Freenow — Design leadership
work

A fleet taxonomy and interaction design challenge

Freenow — Design leadership
work

How I vibe-coded a Figma plug-in in under 2h

Personal project — AI
work

Redefining growth: How we built a new design and writing career ladder

Freenow — Design leadership
work

A framework to deal with UX Debt from the trenches

Freenow — Design leadership
work

Defining a UX team strategy in uneasy times

Freenow — Design leadership